Harley Davidson India Reaction
It then entered a strategic tie-up with Hero MotoCorp and allowed Hero the exclusive distributor rights to import and sell Harley bikes in India.
Harley davidson india reaction. But the dismay goes far beyond just money lost because for many this is a harsh and abrupt end to a passionate 10-year old love affair. Though only Haley-Davidson is targeting the 500cc-1000cc range which is normally not being targeted by the bike companies operating in India and gives an edge to Harley but still Harley is not able to fully capture the market as there are low-cost bikes available in the market of India which is proving to be a competition for the company. Harley Davidsons decision to exit India came as a bolt out of the blue for both customers and dealers.
I was now an honorary member of the HOG Harley Owners Group. A revolution of power and performance. But it has since struggled to find a foothold in one of the worlds most lucrative two-wheeler markets.
Harley-Davidsons poor sales record and a dented demand outlook due to the coronavirus pandemic are to blame for the companys exit from India. London CNN Business Harley-Davidson is retreating from India calling time on a decade-long attempt to break into the worlds biggest. Financial troubles declining sales and Covid-19.
Harley-Davidson Inc said on Thursday it would discontinue its sales and manufacturing operations in India effectively abandoning the worlds biggest motorcycle market after a decade of. Does it deserve your attentionAutocar India is your one stop source for te. Harley-Davidson can significantly improve its chances of success in India by undergoing a strategy overhaul.
Harley-Davidson reported losses of 96 million between April 2020 to June 2020. With a low-base of sales the companys growth can be meteoric if it can invest in the. Harley-Davidson sold only 176 bikes in India last month.
Finding the price sweet spot and gaining traction in India even with models made for the market with smaller engines has been difficult. A few months back I received a courier with a card inside a membership card. The PEST analysis and the economic wellbeing truly will inspire Harley Davidson for an investment in India.