Harley Davidson India Marketing Strategy

Rather than going out and out in terms of promotion it has carried out its campaigns in a very subtle manner by sensibly lpacing Harley bikes and displaying their muscle and glorifying them in movies and.

Harley davidson india marketing strategy. The model was supposed to be Harley-Davidsons locally-built good value entry into the lucrative Asian market but we get the impression its at odds with the new strategy. The method used in this paper is a qualitative analysis with case study approach supported by a few quantitative data. Once a cult brand now making a comeback with its content marketing strategy and new campaigns Harley-Davidson is noted for its customization giving way to chopper motorcycle to the world.

Harley-Davidsons First P in Its Marketing Strategy. Harley targets those customers who are Born to ride. Harley-Davidson setup its India operations in 2009 and inaugurated its first dealership in 2010.

This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. The study finds that entry market strategy conducted by Harley Davidson is. Harley-Davidson India is a wholly owned subsidiary of Harley-Davidson Inc and commenced operations in August 2009.

Customer analysis in the Marketing strategy of Harley Davidson. Depending on whether new CEO Jochen Zeitzs priority is sales or preserving the brand will decide on its fate. The emission norms were relaxed as part of a trade agreement between the US and India on April 13th 2007.

Harley Davidsons customers are the passionate bikers who love to ride for long hours and to great lengths. The business model was simple import bikes from the. They are offering a range of products in wide pricing spectrum to fulfil the needs of consumers from different genre.

Harley Davidson is using differentiated targeting strategy for Indian market. The target market for Harley Davidson in India is males in the age group of 20-45. Data collected from the publicly available documents related Harley Davidson.